Topic 9: The Real Reason Starbucks Became So Popular
A cup of coffee at Starbucks can cost more than a simple lunch, and yet millions of people line up for it every single morning. Nobody forces them. Nobody even questions it anymore. So what is the real reason behind this popularity? It is not just the coffee, and by the end of this video, you will see exactly why. Let's start with a man who changed everything. Starbucks did not begin as the giant we know today. It opened in 1971 in Seattle, and it sold whole coffee beans and equipment, not drinks. There were no lattes, no cozy chairs, nothing like that. Then in 1983, a marketing manager named Howard Schultz traveled to Italy and walked into the espresso bars of Milan. What he saw stayed with him. People were not just grabbing caffeine and running. They knew the barista by name, they talked, they stayed a while. The coffee bar was a small social ritual built into daily life. Schultz came back convinced that America needed the same thing. The founders were not interested, so he lef...